Lays Classic
三月 14, 2012

PepsiCo potato chip brands surpass $10 billion in global retail sales

PepsiCo, Inc. today announced that its global 'Banner Sun' potato chip portfolio has grown to more than $10 billion in annual retail sales, anchored by Lay's, the world's largest food brand and the No. 1 potato chip brand globally.
 SNAXPO 2012
三月 12, 2012

Natural color solutions for snack foods: visit Chr. Hansen at SNAXPO

Chr. Hansen invites snack professionals attending the SNAXPO trade show in Phoenix, Arizona, US March 17-19, 2012 to visit their booth to see its full range of natural colors for snack foods and to discuss the opportunities in natural colors with leadi...
Keoghs Shamrock and sour cream potato chips (crisps)
三月 06, 2012

Irish keogh's launch shamrock-flavoured potato crisp

Irish farm business Keogh’s have launched limited edition Shamrock and Sour Cream Irish potato crisps to mark St Patrick’s Day for sale in Superquinn, select retailers and online. The Shamrock is being used for the first time as a food in the hand-coo...
 Route 11 Potato Chips;Dill Pickle
三月 06, 2012

Should Route 11 Potato Chips nix flavors to up efficiency?

Should Route 11 Potato Chips, a regional kettle-cooked potato chip manufacturer with a cult-like following, cut back on its flavor offerings in order to increase operational efficiency? Hanging in the balance is the image of the brand, built on high-q...
 King Crisps
二月 27, 2012

King Crisps using Wexford cheddar in new Cheese n'onion flavour

KING crisps have developed a new cheese n' onion flavour using Wexford cheddar. The gold coloured packet of vintage cheddar and spring onion with a Wexford logo on the front, will soon be on sale in shops all over Ireland. Called King Gold Standard W...
 Calbee coffee flavoured potato chips
十一月 28, 2011

Calbee introduces new coffee flavoured potato chips in Japan

Calbee Paripari Variation My Potato, Mocha Cocoa Potato Chips, a new coffee flavoured potato chip in Japan, was selected by Datamonitor as the innovation of the week. "Bitter and sweet"are the words used to describe the new limited edition ...
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 Tesco
十一月 21, 2011

Merry Crispmas: Tesco serves up complete Christmas dinner in crisps

Well, we have seen many weird potato chips flavours in recent years. Nevertheless, Tesco managed to create a novelty in crisps flavours: a complete Christmas dinner in crisps flavours. Tesco nicknamed it the ‘Crispmas Dinner collection’ and it’s surel...
 Frito-Lay / Pepsico Nederland
十一月 20, 2011

Campagne Lay’s® Maak de Smaak bekroond met Effie Award

Lay’s® en de samenwerkende bureaus FHV, Red Urban, OMD en RTL hebben een EFFIE ontvangen van de VEA. Vereniging van Communicatieadviesbureaus en Bond van Adverteerders (BVA) voor de campagne rondom Lay’s® Maak de Smaak. Michael Blankert, Lay's® Brand ...
 Burts Potato Chips
十一月 11, 2011

Burts Chips launches Limited edition seasonal flavour

Burts Chips are reintroducing their seasonal Aberdeen Angus flavoured potato chips following consumer demand. The re-launch, which continues Burts Chips’ strategy of limited edition seasonal varieties, follows on from the success of the brand’s summer...
 Tyrrells winter limited edition
九月 22, 2011

Tyrrells Crisps launch heritage variety winter limited edition

Next month, Tyrrells Crisps are launching a Winter Seasonal limited edition seasoning in time for the winter period, Sour Cream &Roasted Garlic, which will be on shelves from October to February and will be priced at 69p for 40g and £1.89 for 150g ...
 Kiwi flavored potato chips
一月 11, 2011

10 Crazy Potato Chip Flavors

These days people expect instant gratification. From finding where you parked your car to checking movie times on the go, 'there's an app for that.' In the same vein, no longer do you need to sit down and order a full meal. Now, there's a chip for that!
'Maak de Smaak' campagne Lay's-chips ongekend succes
十月 22, 2010

'Maak de Smaak' campagne Lay's-chips ongekend succes

De Maak de Smaak campagne van Lay’s blijft succesvol. De proefzakken met 3 nieuwe smaken die uit de finale voortkwamen, zijn geregeld uitverkocht.
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Finalisten Lays "Maak de Smaak" bekend: babi pangang, patatje joppie en mango red chilli
九月 20, 2010

Finalisten Lays 'Maak de Smaak' bekend: babi pangang, patatje joppie en mango red chilli

De finale in de Lay’s chipswedstrijd gaat tussen de smaken babi pangang, patatje joppie en mango red chilli.
Why your chips bag is only half-full
十二月 08, 2009

Why your chips bag is only half-full

It happens all the time: You open a snack bag, cereal box, or pill bottle and find a little bit of product and … lots of air. Consumer Reports dings such products with a Black Hole Award, and loyal readers are quick to send us nominees.
 Frito-Lay
十一月 02, 2009

Lay's India invites flavour ideas from consumers in 'Give us your dillicious flavour'

Potato chips maker, Lay's, today launched 'Give Us Your Dillicious Flavour' campaign to invite innovative flavour-ideas from Indian consumers.
 Kettle Chips red onion chutney
八月 24, 2009

Kettle Chips (UK) launches seasonal flavour

In preparation for the Christmas and New Year period, Kettle Chips is introducing its winter seasonal flavour, Red Onion Chutney, to its range of hand cooked chips in the UK.
 Walkers Cajun Squirrel potato chips
一月 09, 2009

Walkers announces 'Do Us A Flavour' finalists: do you prefer Cajun Squirrel or Crispy Duck?

Walkers has announced the six finalists in its ‘Do Us A Flavour’ campaign, in which members of the public were asked to invent their own flavour.

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