Calbee introduces new coffee flavoured potato chips in Japan

Calbee Paripari Variation My Potato, Mocha Cocoa Potato Chips, a new coffee flavoured potato chip in Japan, was selected by Datamonitor as the innovation of the week.

"Bitter and sweet"are the words used to describe the new limited edition flavoring, which has been inspired by the flavor of sweet coffee drinks.

Japanese movie and television star Yuichi Kimura is the public face of the new flavor and apparently acted as an advisor on this unique new flavor choice.

Tom Vierhile, innovation insights director for Datamonitor, said: "Consumers around the world are seeking out bold and unusual new flavor combinations. Coffee is certainly an unusual flavor choice for a salty snack like potato chips, but this snack sector has often proved to be accommodating to new and unusual flavors, and that could also be the case here."