Guiltfree Industries Ltd (GIL) is part of the RP-Sanjiv Goenka Group's FMCG venture, which will sell Indian and western packaged snacks, personal care, and necessities through retail chains, neighborhood stores, institutional sales, exports, and online platforms.

The products sold will be positioned in such a way that they are seen as healthy, with low-calorie options and guilt-free eating. It debuted the first two products under the 'Too Yumm!!' brand in April 2017, and has subsequently expanded its offerings.

So far, the sales ramp up has been on par with or slightly ahead of projections for such a short period of time. In the future, the objective is to continue to produce more items and introduce other brands/categories under the GIL umbrella.