After discussions with the government, the Pepsico India has agreed to withdraw the cases against the potato farmers. In April Pepsico sued four farmers for cultivating a potato variety - FC5 - grown exclusively for its popular Lay's potato chips.

The legal battle between a number of potato farmers in Gujarat accused of illegally growing a proprietary variety and food and beverage manufacturer PepsiCo India may be headed for an out-of-court settlement.

Leading farmers unions and rights advocacy groups have demanded that the PepsiCo immediately withdraw all legal suits it has slapped on many potato farmers in different districts of Gujarat.

PepsiCo has sued three potato farmers in Gujarat complaining that they have been illegally growing and selling a variety of potato exclusively registered to Pepsico for the use of producing its Lays potato chips.

Snacks and beverages manufacturer PepsiCo plans to invest $5 million by 2020 to expand its sustainable farming programme in India.

Despite being an early bird in branded packaged snacks, PepsiCo India faces tough competition in this category. The company bets on its Kurkure brand combined with local flavors to keep up with the competition.

The government in the Indian state Odisha has started producing potato variety ‘Chipsona’ on experimental basis in Koraput in anticipation of plans by Pepsico to establish a potato chips manufacturing unit in the region

When CIP staff first arrived in Jodhpur things felt familiar. The arid landscape, the water table, and the warm days that fed into cool evenings were reminiscent of Gujarat - India’s most productive potato growing state, except that at Jodhpur and Jaisalmer district runs along the Pakistan border no potatoes were grown.

It's still a month to go for Valentine's Day but Pepsico India is already ready to celebrate love, albeit, in a quirky way through its new Lay's campaign - 'Love to Love it'.