About 5,000 loaded-down semi-trucks of really nice Northwest french-fry-making potatoes are set to plop into cattle troughs or be destroyed. Dale Lathim is the President of the Potato Marketing Association of North America

The Potato Marketing Association of North America held a special spring meeting this past week in Las Vegas, NV to discuss progress on the 2014 pre-season potato contract negotiations.

In a case of recent success being no guarantee of future success, potato industry officials are trying to get a message through loud and clear to growers: Don’t plant more spuds than last year.Even keeping acreage right where it is, they say, could be ...