Thimus is a  global player to help the world better understand humans experiencing food, via neuroscience. They can scientifically examine how individuals perceive texture, aroma, and taste, as well as how cultural factors influence the entire sensory experience.

They believe that Cultural Neuroscience can stimulate traditional consumer research through offering a framework to understand various data streams, such as sensory experience, qualitative and quantitative methodologies.

Their research methodology integrates implicit and explicit data collection and can eliminate interference from known biases in declared preferences during testing activity.