PepsiCo ha presentado un nuevo logo y una imagen corporativa renovada que reflejan su visión global y la evolución de su identidad de marca.

Americans are cutting back on Doritos, Goldfish and Hostess cakes. It’s not for their health, however – it’s a sign that even small indulgences have gotten too expensive for many to afford.

Lay's ha sido nombrado Patrocinador Oficial de la Copa Mundial de la FIFA 2026 y de la Copa Mundial Femenina de la FIFA 2027, comprometiéndose a mejorar la experiencia de los aficionados con contenido exclusivo y promociones, junto a otras marcas icónicas de su portafolio.

Consumers Have 'Two Summers in One' Mentality as Memorial Day Approaches, Frito-Lay U.S. Snack Index Finds. Results flip: In 2020, more than 80 percent of Americans were staying home for Memorial Day; this year, 80 percent are gearing up to go out.

Last week Pepsico released its results of Q2 2016. PotatoPro had a closer look and hunted specifically for trends in the (global) savory snacks market.

Now available in Canada, Tostitos Rolls! tortilla chips are mini corn tortillas that are rolled into bite-sized chips which give them layers of support that can handle the weight of thicker dips.

Tostitos, a leading brand from PepsiCo’s Frito-Lay division, has introduced this party staple, a corn tortilla chip – with a tube-like shape – that is sure to be the guest of honor at any gathering.