Founded in Dallas, TX in 1991, Truco is a leading developer and marketer of tortilla chips, salsa and queso under the On The Border® brand.
The Company's products are sold nationally in the United States through grocery retailers, club stores, and mass merchandisers and also launched in the convenience channel in 2017. Truco Enterprises is the exclusive licensee of the On The Border brand for food products sold through retail.
Truco Enterprises is a portfolio company of Insignia Capital Group.
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Truco Enterprises
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Noviembre 12, 2020
Utz Brands to acquire Truco Enterprises, the owner of 'On the Border' Tortilla Chips
Snack manufacturer Utz Brands, Inc. announced the acquisition of Truco Enterprises, a leading seller of tortilla chips, salsa and queso under the ON THE BORDER brand
Febrero 28, 2018
Truco Enterprises Launches New On The Border® Taste of Tajín Clásico Tortilla Chips
Truco Enterprises announced today the official launch of On The Border® Taste of Tajín Clásico flavored tortilla chips in partnership with TAJÍN.From the archive
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This Company page was last updated on Mayo 1, 2025
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