Truco Enterprises

Truco Enterprises

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Founded in Dallas, TX in 1991, Truco is a leading developer and marketer of tortilla chips, salsa and queso under the On The Border® brand.

The Company's products are sold nationally in the United States through grocery retailers, club stores, and mass merchandisers and also launched in the convenience channel in 2017. Truco Enterprises is the exclusive licensee of the On The Border brand for food products sold through retail.

Truco Enterprises is a portfolio company of Insignia Capital Group.

  • On The Border

Noticias de esta Compañia

Utz Brands to acquire Truco Enterprises, the owner of  'On the Border' Tortilla Chips
Noviembre 12, 2020

Utz Brands to acquire Truco Enterprises, the owner of 'On the Border' Tortilla Chips

Snack manufacturer Utz Brands, Inc. announced the acquisition of Truco Enterprises, a leading seller of tortilla chips, salsa and queso under the ON THE BORDER brand
United States
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Truco Enterprises Launches New On The Border® Taste of Tajín Clásico Tortilla Chips
Febrero 28, 2018

Truco Enterprises Launches New On The Border® Taste of Tajín Clásico Tortilla Chips

Truco Enterprises announced today the official launch of On The Border® Taste of Tajín Clásico flavored tortilla chips in partnership with TAJÍN.
United States
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