United Biscuits (UB) is a leading European manufacturer of biscuits. Pladis (UK) Limited is trading name of United Biscuits.
Until the sale of UB subsidiary KP Snacks to Intersnack - an agreement announced in December of 2012 - United Biscuits was also a leading manufacturer of nuts and savory snacks.
United Biscuits is owned by Blackstone and PAI, who acquired United Bisuits in 2006 for £1.6bn from a private consortium that acquired the company in 2000, when it was listed on the London stock exchange.
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Junio 08, 2009
United Biscuits promotes Hula Hoops with Finger Puppetry consumer challenge
Hula Hoops is back on TV to advertise an exciting new on-pack promotion, an interactive website and a new TV advertising campaign. Launching in July, the campaign from United Biscuits UK will ensure Hula Hoops is the star performer for retailers this s...From the archive

Marzo 30, 2009
United Biscuits appoints Paul Graham as UK Sales Director
United Biscuits, a leading UK manufacturer of biscuits, snacks and cakes, is pleased to announce the promotion of Paul Graham to UK Sales Director, effective from Thursday 2 April.Paul has been with UBUK for eleven years and is promoted from his curren...From the archive

Marzo 23, 2009
Phileas Fogg uses RPM for nationwide supermarket programme
Phileas Fogg crisps and snacks is using RPM for its relaunch and in-store promotions at major UK supermarkets.Tesco, Sainsbury's and Morrison's will see the first wave of promotion, tailored to each supermarket's customer base.Among other activity cust...From the archive

Marzo 13, 2009
United Biscuits Phileas Fogg Premium Snack Range back on TV
Phileas Fogg, the recently re-launched premium snack brand with truly authentic flavours, is hitting TV screens nationwide on the 16th March. United Biscuits UK’s £3m advertising campaign will promote the iconic range of delicious savoury snacks, which...From the archive
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