Phileas Fogg crisps and snacks is using RPM for its relaunch and in-store promotions at major UK supermarkets.
Tesco, Sainsbury's and Morrison's will see the first wave of promotion, tailored to each supermarket's customer base.
Among other activity customers will be tasked with hunting down a Phileas Fogg balloon to win either a hot air balloon ride for four or a deluxe food hamper.
Phileas Fogg uses RPM for nationwide supermarket programme
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