Phileas Fogg uses RPM for nationwide supermarket programme

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March 23, 2009

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Phileas Fogg crisps and snacks is using RPM for its relaunch and in-store promotions at major UK supermarkets.

Tesco, Sainsbury's and Morrison's will see the first wave of promotion, tailored to each supermarket's customer base.

Among other activity customers will be tasked with hunting down a Phileas Fogg balloon to win either a hot air balloon ride for four or a deluxe food hamper.

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Tesco
Tesco plc is a British-based international grocery and general merchandising retail chain. It is the largest British retailer by both global sales and domestic market share, and is the world's third-largest retailer, behind Wal-Mart of the United States and Carrefour of France
Pladis (UK) Limited (United Biscuits)
United Biscuits (UB) is a leading European manufacturer of biscuits. Until the sale of UB subsidiary KP Snacks to Intersnack - an agreement announced in December of 2012 - United Biscuits was also a leading manufacturer of nuts and savory snacks. Pladis (UK) Limited is trading name of United Biscuits.
Sainsbury's
Sainsbury's is the second largest chain of supermarkets in the United Kingdom, with a 16.9% share (2015) of the supermarket sector in the United Kingdom.

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