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Julio 17, 2008
Snack Food market in India 2008 (GAIN report)
The snack food market in India is $3 billion;with the organized segment accounting for almost half of the market share and growing at rate of 15 to 20 percent per year.However, the imported snack food market is growing but small ($30 million) due to hi...From the archive

Junio 27, 2008
Kolkata: Half a million people benefit of Potato Farming for Pepsico
Thousands of families — around five lakh (500.000) people — in Ranchi, Lohardaga, Ramgarh, Jamshedpur, Koderma, Deoghar, Dumka, Bokaro, Gumla and Hazaribagh for the past three years have actively joined the supply chain of Pepsico Ltd, the MNC (Multina...From the archive

Junio 18, 2008
Pepsico to increase snacks production capacity in India
Buoyed by the growing demand of its snacks, Pepsico India Holdings is increasing production across its various plants by one third of its current capacity in India in the next 18 months. "There has been a growing demand for our products and we wil...From the archive

Mayo 07, 2008
PepsiCo’s snack foods division Frito-Lay India has tied up with the Indian Medical Association (IMA).
PepsiCo’s snack foods division FritoLay India has tied up with the Indian Medical Association (IMA) to promote Tropicana pure juices and Quaker Oats An MoU between epsiCo and IMA has already been signed to the effect and the endorsement deal holds goo...From the archive

Abril 07, 2008
Balaji Wafers to Double Capacity
Balaji Wafers Pvt Ltd, a Rajkot-based company, is planning to double its production capacity. The company is setting up a wafers processing unit on over 35 acres in Valsad in south Gujarat with an investment of Rs 100 crore. The company enjoys a 70 pe...From the archive

Febrero 22, 2008
Pepsico to procure 30,000 tonne potato from West Bengal farmers
Pepsico India Holdings Pvt Ltd plans to procure at least 30,000 tonne of potato from West Bengal by 2010 for Fritolay, the food division of the company. At present, the company procures 12,000 tonne potato from the stateFrom the archive
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Febrero 07, 2008
Interview with Frito-Lay India marketing execs Gautham Mukkavilli and Deepika Warrier
The branded snacks market has seen increased activity with the entry of FMCG heavyweight ITC. FritoLay, the market leader in this segment, is now faced with the task of guarding its position, even as competitors set targets to garner more than half the...From the archive

Febrero 02, 2008
Frito-Lay steps up the fight for the Indian snacks market with new marketing campaign
With the branded snacks market buzzing with new entrants, the FritoLay division of PepsiCo India Holdings has kicked off a marketing campaign “Chala Change Ka Chakkar”, which the company claims is its biggest ever portfolio initiative in 2008. As part ...From the archive

Enero 25, 2008
Frito-lay India ropes in cricket star Dhoni as brand ambassador
PepsiCo India Holdings FritoLay India division has roped in Mahendra Singh Dhoni, youth icon and ODI captain to team up with Saif Ali Khan and Juhi Chawla to launch a FritoLay portfolio promotion called 'Chala Change Ka Chakkar' in February 2008.Dhoni ...From the archive

Enero 15, 2008
Bengal all set to gain from potato
West Bengal farmers are now on a track to tap profit from potato cultivation and even started several organised potato processing unit in the state. It seemed to them very profitable compared to any other crop within their limit. According to a recent ...From the archive

Enero 10, 2008
AFT France plans more potato flakes units in India
France-based agricultural company, Advanced Food Technologies (AFT), is planning to set up a couple of potato flakes plants in the Hoogly district near Kolkata. Both the plants with capacity of producing 1200 kg/hour of flakes, would also facilitate...From the archive

Diciembre 06, 2007
Patent row over Pogo brand name
Turner International India has dragged potato wafer-maker Gee Pee Foods to court for using its Pogo channel name to brand its wafers, thereby scripting yet another patent skirmish. The Kolkata-based food company has been manufacturing Pogo chips sinc...From the archive

Diciembre 04, 2007
Frito-Lay goes Indian to up its market share
Multinational snack maker FritoLay has Indianised its potato chips brand Lay’s in the wake of competition by new entrants like ITC’s Bingo. As part of its rebranding exercise, FritoLay has introduced Lay’s Chaat street, India’s Mint Mischief and Wafer...From the archive

Noviembre 27, 2007
ITC Aiming for Top Spot in India
Indian giant ITC has announced that it aims to treble the turnover of its packaged food operations and to become the overall leader of the Indian packaged food sector by 2011.The cigarette giant’s food units are growing at a rate of 68.17% annually.Exa...From the archive

Noviembre 22, 2007
Interview with Manu Anand, managing director of Frito-Lay India
FritoLay India has become the largest player in the branded salty snack market in the country and has been one of the fastest-growing FMCG companies in India for a number of years. Fritolay India managing director Manu Anand discusses the future plans ...From the archive

Noviembre 16, 2007
The Indian Snack segment is getting bigger
Packaged snacks are getting a lot of attention from big, branded players. So Frito-Lay, with its Lays, Cheetos, Kurkure, Lehar, Uncle Chipps and Quaker Oats snack brands is seeing some pretty concentrated competition from ITC’s Bingo! with its 16 flav...From the archive
