Calbee

Calbee Inc., Japan’s answer to Frito-Lay with an enormous product line-up ranging from pizza-flavored potato chips to low-carb granola, is raising prices again as companies struggle to absorb costs

Japanese snack companies are always looking for new and exciting ways to tantalize their taste buds. Now, the country’s leading potato chip maker, Calbee, is changing the game entirely by taking the crunch out of their potato chips

Since the dawn of the potato chip, humanity has struggled to fully control it. Like the Sirens of Anthemoessa, they draw them in with their delicious flavors and crunchy textures

Looking at the Japanese snack market, Japanese potato chip products are a highly active category. Compared to Chinese potato chip products, Japanese potato chips are worth learning from in terms of flavor selection and dimensions.