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Circana

Potatoes

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Now RI and NPD have come together to form Circana. Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise.

The company provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth and understand more about the complete consumer, the complete store, and the complete wallet. So the clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.
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As Trump’s tariffs drive up ingredient costs, the future of French fries may become a luxury treat.
april 21, 2025
Trump's Trade War, Tariffs Might Hit America's Beloved French Fries
Trump’s tariffs threaten Canada-sourced canola oil, crucial for frying french fries. With rising oil costs, restaurants may raise prices, switch oils, or cut profits—making fries a luxury instead of a cheap staple.
Fresh Potato Retail Sales FY23
augustus 06, 2023
United States Potato Retail Sales See Double-Digit Increases July 2022 – June 2023
United States retail dollar sales of potatoes increased 16.8% July 2022 – June 2023, which closed with a strong quarter (April – June 2023) that saw retail dollar sales growth of 14.5% compared to the same period last year.
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