Circana

Now RI and NPD have come together to form Circana. Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise.

The company provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth and understand more about the complete consumer, the complete store, and the complete wallet. So the clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.