Information Resources, Inc. provides market and consumer information, predictive analysis, and foresight services.
The company offers market performance and strategy solutions that range from market measurement and point-of-sales tracking of online and offline purchases, to strategy and growth diagnostics, in-store performance audits, and new product forecasting; and consumer and shopper intelligence solutions that focus on leveraging shopper marketing cloud data to develop shopper insights, segment planning, opportunity sizing, and activation strategies.
