Information Resources, Inc. provides market and consumer information, predictive analysis, and foresight services.
The company offers market performance and strategy solutions that range from market measurement and point-of-sales tracking of online and offline purchases, to strategy and growth diagnostics, in-store performance audits, and new product forecasting; and consumer and shopper intelligence solutions that focus on leveraging shopper marketing cloud data to develop shopper insights, segment planning, opportunity sizing, and activation strategies.
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Information Resources, Inc. (IRI)
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March 14, 2023
IRI and NPD Rebrand as Circana, the Leading Advisor on the Complexity of Consumer Behavior
Following their merger in August 2022, Information Resources, Inc. ("IRI") and The NPD Group ("NPD") unveiled a new combined company name and brand identity: Circana.
February 05, 2023
Snack Sales in the United States Surge During Super Bowl Week
Snack food sales in the United States jumped 10.5% to USD 616 million during Super Bowl Week 2022, according to new data from IRI commissioned by SNAC International (SNAC).
February 02, 2023
Potato retail sales in the United States on the rise: dollar sales increase 17.2% in Q4 2022
Potato retail sales in the United States increased in dollar value by 17.2% but decreased in volume sales by -1.3% from October – December 2022 compared to the same timeframe a year ago.
December 03, 2022
US Retail Sales Soared for Potatoes July-September 2022
US Potato retail sales increased in dollar sales by 17.8% but decreased in volume sales by 2.1% from July - September 2022 compared to the same timeframe a year ago. Despite a small decrease in volume sales.Contact Information
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