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Potatoes USA


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Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.


Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

Subsidiaries and Factory Location

Nieuws over dit bedrijf

Potato Museum with antique equipment at Schroeder's Farms
mei 01, 2024

Patience, Persistence, Adaptability: The Schroeder Family’s Five Generations of Farming Legacy at Schroeder Brother’s Farms

The Schroeder Brother’s Farms in Antigo, Wisconsin, founded by Eric Schroeder’s family in 1879, has been around long enough to have its own potato museum on site.
USDA Appoints 32 Members to Potatoes USA’s Board of Directors
april 29, 2024

USDA Appoints 32 Members to Potatoes USA’s Board of Directors

The U.S. Department of Agriculture (USDA) has announced the appointment of 32 members to Potatoes USA’s Board of Directors.
Potato Dish Trends
maart 07, 2024

Potatoes a top menu performer as loaded drums, fries, bowls entice younger generations

Potatoes appeared on nearly 83% of all U.S. restaurant menus in 2023, demonstrating the staying power of America’s favorite vegetable as a top menu performer.
Potato IPM logo
februari 25, 2024

Potatoes USA - Supported research into Neonic alternatives receives USDA funding

The U.S. Department of Agriculture (USDA)’s Specialty Crop Research Initiative (SCRI) recently announced funding for a four-year, Potatoes USA-supported research project to develop and evaluate potential alternatives to neonicotinoids for pest management of potato crops.