Potatoes USA


Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.


Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:


PRESQUE ISLE, Maine -- January 4, 2023 -- Mario Andrade, assistant professor of potato breeding and genetics at the University of Maine in Orono, stands in a potato field at the Aroostook Farm in Presque Isle during the September 2022 harvest. Andrade too
一月 10, 2024

New head of breeding program wants to save Maine potatoes from climate change

DNA science is gaining ground in agriculture, and researchers are using it to develop potatoes that will thrive in Maine’s changing climate.
La papa en el mundo sobre el cierre del año
十一月 27, 2023

La papa en el mundo sobre el cierre del año

Una foto del mercado global de la papa de cara a circunstancias climáticas adversas en el hemisferio norte.
Side Delights offers a variety of choices of nutritious, economical potato products
十一月 23, 2023

Side Delights Shares Insights that Potatoes Pay Off During the Busy Holiday Season and Beyond

Side Delights shares insights on the retailer benefits of incremental potato sales through the holiday shopping season and beyond.
Blair Richardson as a Board Member of World Potato Congress Inc.
九月 23, 2023

World Potato Congress Inc. welcomes Blair Richardson as a Board Member.

The World Potato Congress appoints Blair Richardson, President and CEO of Potatoes USA to the WPC board.