The Private Label Manufacturers Association (PLMA) is a non-profit association founded in 1979 to promote private label. It is the only organisation of its kind, representing more than 4.500 member companies around the globe. Membership ranges from multinational corporations to small family-owned companies. Their products include food, beverages, snacks, health and beauty, household and kitchen, DIY, and personal and leisure products. Some manufacturers only do private label. Others manufacture well-known brands but also have private label operations.

PLMA presented its first trade show in the United States in 1980, its first trade show in Europe in 1986 and its first trade show in Asia in 1994. Today, it provides services to member manufacturers in more than 80 countries. In addition to two annual trade shows in Amsterdam and Chicago, PLMA also offers conferences, executive education programmes, market research, studies and publications.