Terra Chips Launch Colorful 'Stripes and Blues' Around Election

With the rapidly approaching presidential election compelling the public's attention and dominating social and other media, a line of red, white and blue snacking chips would seem to be well-positioned to ride the wave.

This point has not been lost on Terra Stripes &Blues (S&B) chips--a line introduced last year around the July 4th holiday by Terra, the "exotic"vegetable and potato chips brand within the natural/organic food and personal care products Hain Celestial Group.

On Tuesday, the brand will launch a "Chip in for Change"campaign on Facebook. The concept: Tap into the patriotic zeitgeist and give Facebook users a channel to share their opinions not only with each other, but the new president--while also conveying that consumers by no means need to wait until next July 4th to enjoy Terra's S&B chips. (The chips derive their colors from blue and sweet potatoes and candy-striped beets grown specifically for Terra.)