With the rapidly approaching presidential election compelling the public's attention and dominating social and other media, a line of red, white and blue snacking chips would seem to be well-positioned to ride the wave.
This point has not been lost on Terra Stripes &Blues (S&B) chips--a line introduced last year around the July 4th holiday by Terra, the "exotic"vegetable and potato chips brand within the natural/organic food and personal care products Hain Celestial Group.
On Tuesday, the brand will launch a "Chip in for Change"campaign on Facebook. The concept: Tap into the patriotic zeitgeist and give Facebook users a channel to share their opinions not only with each other, but the new president--while also conveying that consumers by no means need to wait until next July 4th to enjoy Terra's S&B chips. (The chips derive their colors from blue and sweet potatoes and candy-striped beets grown specifically for Terra.)
Terra Chips Launch Colorful 'Stripes and Blues' Around Election
Like to receive news like this by email? Join and Subscribe!
Get the latest potato industry news straight to your WhatsApp. Join the PotatoPro WhatsApp Community!
精选企业
相关新闻
八月 12, 2026
Taste of Maine begins kettle chip production at new USD 75 million potato chip plant in Maine
Taste of Maine has begun kettle chip production at its new USD 75 million plant in Limestone, Maine, using locally grown potatoes. The facility can produce up to 14 million pounds of chips annually and will also support co-packing operations.
八月 02, 2026
Shearer's Foods Opens New Manufacturing Facility in Moraine, Ohio
Shearer's Foods has opened its 17th manufacturing facility and fourth in Ohio. The new Moraine plant, built in a former General Motors facility, will produce variety packs, create hundreds of jobs, and expand the company's snack production capacity.
七月 28, 2026
From Potato Contracts to Processing Capacity: What to Watch After the Utz Deal
Intersnack’s proposed partnership with Utz could influence the potato-chip sector, but no changes to potato sourcing, supplier contracts or processing capacity have been announced. Utz’s manufacturing plans disclosed before the deal remain unchanged.
