popchips sells its European brand and operations to Intersnack

Some of the popular popchips flavors

Some of the popular popchips flavors

juli 30, 2018
Earlier this month KP Snacks, part of the Intersnack Group, announced that it had reached an agreement to acquire Popchips Ltd, which owns and operates the Popchips brand for the United Kingdom and Europe, for an undisclosed sum.

Popchips Ltd, the fastest growing brand in the UK, is a subsidiary of parent company Popchips Inc., which will continue to own and operate the brand in North America and other international markets.

Mark Thorpe, CEO of KP Snacks:

“Popchips is a fantastic addition to the KP business and, coming hot on the heels of our recent Tyrrells acquisition, we believe it significantly strengthens our permissible and better for you propositions, enabling us to offer customers and consumers snacks for every occasion.”

“Will Bowler (Managing Director of Popchips Europe) and the Popchips team have done a great job growing the brand and its distribution over the last few years.”

“The deal brings together the fastest growing snack brand in the UK market and the fastest growing scale snacks manufacturer, and we will now be working with Will, his team and the co-manufacturers of the product to ensure the successful integration into our business.”
Will Bowler, Managing Director, Popchips Europe:

“We are really excited to be joining the KP Snacks portfolio and the Intersnack Group. With their deep expertise and support, KP Snacks will help us build on our strong momentum as we expand the Popchips brand further in the UK and throughout Europe.”

“We believe this will be a fantastic step forward for the brand and will benefit both our snackers and customers alike.”
Keith Belling, Co-Founder of Popchips:

“The rapid growth and success of the Popchips brand in the UK, which we launched in 2012, has been nothing short of phenomenal.”

“That success has created a unique opportunity for us to enter in this transaction with Intersnack Group, who will continue to elevate the brand to benefit snackers across Europe, as well as enable us to focus on Popchips’ momentum in North America as well as opportunities in other international markets.”
Like to receive news like this by email? Join and Subscribe!
Join Our Telegram Channel for regular updates!
Sponsored Content

Shearer’s Foods LLC Issues Allergy Alert on Undeclared Milk in Raley’s Salt & Vinegar Flavored Potato Chips
april 25, 2021

Shearer’s Foods LLC Issues Allergy Alert on Undeclared Milk in Raley’s Salt & Vinegar Flavored Potato Chips

Shearer’s Foods LLC of Massillon, OH is voluntarily recalling two lots of 9.5 ounce bags of “Raley’s Salt & Vinegar Flavored Potato Chips,” because they may contain undeclared milk.
Frito-Lay Production Locations
juni 10, 2009

Frito-Lay offers local potato chips

Recently Frito-Lay started a campaign in the US to show consumers where their bag of Lays Chips was manufactured and even where the potatoes for that specific bag were grown: the Chips Tracker. In the ads, Frito-Lay features potato farmers growing their chips potatoes in California, New England, Texas, Michigan and Florida.
What is happening in the savory snacks market?
november 25, 2008

What is happening in the savory snacks market?

Frito-Lay reported for the 3rd quarter a 9% revenue growth in North America, resulting from double-digit growth at Tostitos, Ruffles and Cheetos and high-single-digit growth in trademark Lay's and Doritos.
Sponsored Content