The total volume sales decreased 4.4% from the same time a year ago, but they remained above volume sales prior to the pandemic. Dollar sales have continuously increased over the last five years. Volume sales have ranged between 6.7 to 7 billion pounds of potatoes sold at retail.
All retail potato categories increased in dollar sales and declined in volume sales. Although, all categories, except for deli-prepared sides, have a higher volume than before the pandemic.
Potato Retail Categories (Retail Sales from Jule 1 2017 - June 30, 2022.)(Courtesy: Information Resources, Inc. (IRI))
Frozen Potato Sales (Retail Sales from Jule 1 2017 - June 30, 2022.)(Courtesy: Information Resources, Inc. (IRI))
Yellow potatoes increased by 12% in dollars and by 4.6% in volume sales. However, russet potatoes remain the top volume share among all fresh potato types at 59%. Fresh potato sales account for 23% of retail store sales and 28% of volume sold.
Fresh Potato Sales by variety type (Retail Sales from July 1 2017 - June 30, 2022.) (Courtesy: Information Resources, Inc. (IRI))
The only category to increase in dollar and volume sales for pack sizes was one to under two pounds, which grew by 9.2% in dollars and 2.4% in volume. All pack sizes eight pounds or greater saw the most significant volume sales decline but also had the largest price increases.