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augustus 29, 2013
Pic on a Pack set to drive sales for prepared potatoes
Branston and Tesco are offering consumers the opportunity to have their moment of fame with their new ‘Pic on a Pack' initiative. Customers have at chance to have their photo featured on packs of freshly prepared Parmentier potatoes.From the archive

augustus 28, 2013
INIA del Perú capacitó a promotores agrarios en el manejo de semilla de papa de alta calidad
El Instituto Nacional de Innovación Agraria (INIA) desarrolló el tercer módulo del Curso “Semilla de calidad, cosecha, poscosecha y almacenamiento de papa – manejo integrado de plagas”, dirigido a promotores agrarios del departamento de Cusco.From the archive

augustus 28, 2013
CPRI develops potatoes resistant to cold-induced sweetening
The Central Potato Research Institute (CPRI) in Shimla, India's premier potato research institute, has evolved a new technology to prevent conversion of starch into glucose in low temperature conditions, like cold storages.From the archive

augustus 28, 2013
Estrella changes flag on chips package after consumer feedback
Swedish chip brand Estrella are going to replace the Union Jack with an Irish tricolour following a request from an Irishman based in Sweden to correctly illustrate the history of salt and vinegar flavoured snacks.From the archive
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augustus 27, 2013
McCain brings baked-potato scent to frozen aisles as part of new Happy Days marketing campaign
McCain Foods is set to unveil its new Happy Days campaign on 2 September, featuring outdoor, press, TV, cinema and in-store activity, along with a 3.7 million household door drop.From the archive

augustus 26, 2013
Woolworths Trolley Trends report reveals Australia’s evolving tastebuds
Supermarket chain Woolworths has released a report focused on the changes in the spending pattern of their Australian Shoppers over the past 25 years. The report also highlights the dramatic change in the position of the potato in that shopping cart.From the archive











