Retail Trends

In Australia McCain is attempting to entice shoppers to buy their cooked potato chips in their local supermarket through the use of scented advertising panels dispensing the scent of cooked chips at the push of a button.

McCain Foods UK is giving away thousands of Brazilian-themed limited edition Wedges sharing bowls free with two packs of McCain Wedges to drive volume, frequency of purchase and grow the frozen potato category this summer.

More than 5,000 supermarket chains and independent retailers showcased spuds for Idaho Potato Commission's annual Potato Lover’s Month retail display promotion in February, the most ever in the contest’s 23 years.

PopChips inc. announces 'More to Love', giving snackers bolder flavors, a crispier crunch and 15% more chips for the same price.

Asociafruit, que aglutina al 80 por ciento de las empresas productoras y comercializadoras de papa en Andalucía, ha alertado este miércoles sobre la caída de su comercialización en el mercado nacional, lo que puede llevar al sector a un serio problema de supervivencia.

It won’t be long before consumers get a taste of Wisconsin potatoes in a new and creative way! The state’s traveling billboard, also known as the Spudmobile, is sure to be iconic with the many creative and educational components that are planned for its interior.

Lay's potato chips, one of the marquee brands from PepsiCo's Frito-Lay division, is expanding distribution of Lay's Air Pops crisps to even more markets across the United States.

KETTLE® (United Kingdom) has commissioned three talented craftspeople to lovingly ‘craft a pack’.

Target Corp. is now introducing “Made to Matter – Handpicked by Target.” The first-of-its-kind collection brings together 17 leading natural, organic and sustainable brands to introduce new products and make them more accessible.

On February 6, the Idaho Advertising Federation presented I.E. Productions, an Idaho Falls Multimedia Advertising agency with a 1st place Diamond Gem Advertising Award in the Magazine Category for a series of print ads they produced for Klondike Brands™ potatoes.

KETTLE® Chips the UK’s No.1 Premium Crisp brand is bringing some excitement and new news to the Single Serve Crisps and Snacks category.

Potato Council’s latest campaign to encourage shoppers to trade up from generic whites to a named potato variety has been a great success.

McCain Foods GB brings the 'Chips' marked sweater starring in its commercial to retail clothing chain Primark

UK's leading potato supplier Greenvale is ramping up support for its fresh potato brand with a £1.5m TV advertising campaign, which goes on air from Monday 3 February.

Washington State Potato Commission (WSPC) and the Colorado Potato Administrative Committee (CPAC) have made a 'friendly' wager on the outcome of the Superbowl matchup between the Seahawks and Broncos.

Potato Council is calling on the UK industry to help promote the ‘Natural Goodness’ of potatoes, by applying for a new Potato Council car sticker which is now available to all its levy payers.

There's nothing quite like the mouth-watering taste and smell of an oven-baked jacket potato, so McCain has specially designed a 'Jacket Taxi' which did just that.

USPB has enlisted the help of Hungry Girl, the nationally recognized multimedia brand created by Lisa Lillien, which includes a popular web site, a free daily email service, eight bestselling books, a television series and countless other TV appearances.