McCain Foods South Africa claims in this advert that it produces the country's 'number one' chip. However, the Advertising Regulatory Board (ARB) told them to remove the ads with immediate effect because the claim is simply not true.
A recent research report, the Power of Frozen by the American Frozen Food Institute (AFFI) and Food Marketing Institute (FMI) examines drivers for growth in retail frozen foods.
Pringles made its Super Bowl debut in 2018, introducing Americans to the phenomenon 'Flavor Stacking.' This year, the Pringles brand is returning to the Big Game, showcasing a new advertisement in their 'Flavor Stacking' campaign.
Pepsico introduced the the Hello Goodness Snackbot, an autonomous robot made by Robby Technologies - fully stocked with better-for-you snacks and beverages - to the campus of the University of the Pacific in Stockton, California.
Food businesses will have to change to stay competitive – online, in-store, and at sorting and processing plants too. Bjorn Thumas, Director Business Development Food at TOMRA Food, looks at what we can expect.
