News on Retail Trends from Singapore

Jeevan Dass, Senior Commercial Director for Asia-Pacific at Lamb Weston, speaking about the company’s first retail entry into Southeast Asia, launched in Singapore.
December 17, 2025
Lamb Weston’s First Retail Move into Southeast Asia Begins in Singapore
Lamb Weston entered Southeast Asia retail via Singapore, using it as a trend-setting test market. The company launched four oven- and air-fryer–ready fry SKUs, tailored to Asian habits, before planned expansion to Malaysia and beyond.

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