News on Retail Trends from Australia

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HyFun Foods Expands Global Footprint with Woolworths Partnership
December 08, 2024
HyFun Foods Expands Global Footprint with Woolworths Partnership
HyFun Foods, a prominent player in the frozen food industry, has announced a partnership with Woolworths, Australia’s largest retail chain. 
Daly Potato Company acquired by Pure Foods Tasmania Limited
September 11, 2020
Daly Potato Company acquired by Pure Foods Tasmania Limited
Pure Foods Tasmania Limited has agreed to buy the business and assets of Daly Potato Company Pty Ltd (DPC) for $1.8M with a mixture of cash and shares, subject to working capital adjustments.
With the new Shake Shake range McCain Foods Australia takes hot potato chips from the side of the plate to the centre of attention, with seasonings never before seen in the frozen chip aisle such as Chicken or Salt & Vinegar.
May 15, 2018
McCain Foods Australia launches Shake Shake oven fries
With the new Shake Shake range McCain Foods Australia takes hot potato chips from the side of the plate to the centre of attention.
From the archive
West Australian potato growers want their potatoes back on dinner plates every day to help ease a massive glut. The advertising campaign - named Todatoes- began Saturday night with the start of a prime-time television advertising campaign.
July 03, 2017
West Australian Potato Growers want you to eat potatoes EVERY day...
West Australian potato growers want their potatoes back on dinner plates every day to help ease a massive glut. The advertising campaign - named Todatoes - began Saturday night with the start of a prime-time television advertising campaign.
From the archive
AUSVEG questions benefits of generic potato marketing campaign
March 05, 2015
AUSVEG questions benefits of generic potato marketing campaign
AUSVEG remains wholly unconvinced of the benefits of a grower-funded generic potato marketing campaign despite claims from the Potato Marketing Corporation of Western Australia that the initiative has been a success in that state.
From the archive
PMC: Potato consumption Western Australia grows
March 05, 2015
PMC: Potato consumption Western Australia grows
Potato growers in Western Australia have invested heavily in a potato marketing program aimed at stopping the decline in consumption per capita of fresh potatoes.
From the archive
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Potatoes South Australia is calling for a national marketing campaign to improve the reputation of the potato
August 10, 2014
Potatoes South Australia is calling for a national marketing campaign to improve the reputation of the potato
Potatoes South Australia chief executive Robbie Davis says potatoes are widely considered fattening, high in bad carbohydrates, inconvenient and boring. She calls for a national image campaign.
From the archive
McCain Australia is using scented panels to entice consumers to buy oven baked chips
May 15, 2014
McCain Australia is using scented panels to entice consumers to buy oven baked chips
In Australia McCain is attempting to entice shoppers to buy their cooked potato chips in their local supermarket through the use of scented advertising panels dispensing the scent of cooked chips at the push of a button.
From the archive
Major Fresh Potato Campaign launched in Western Australia
October 09, 2013
Major Fresh Potato Campaign launched in Western Australia
The Potato Marketing Corporation of Western Australia has started a campaign to increase the consumption of fresh potatoes.
From the archive
April 16, 2013
Australian French fry ad: The Birds Eye hot chip cup
Simplot brand Birds Eye has channeled sports commentating in its latest television campaign for its Hot Chips range.
From the archive
January 28, 2012
Clemenger BBDO and PepsiCo honour the humble Smith's chips in Australia
Clemenger BBDO Sydney and PepsiCo have launched the first new campaign for Smith's potato chips in almost two years.
From the archive
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