Retail Trends

Daly Potato Company acquired by Pure Foods Tasmania Limited
September 11, 2020

Daly Potato Company acquired by Pure Foods Tasmania Limited

Pure Foods Tasmania Limited has agreed to buy the business and assets of Daly Potato Company Pty Ltd (DPC) for $1.8M with a mixture of cash and shares, subject to working capital adjustments.
McCain Foods Australia launches shake shake oven fries
May 15, 2018

McCain Foods Australia launches Shake Shake oven fries

With the new Shake Shake range McCain Foods Australia takes hot potato chips from the side of the plate to the centre of attention.
West Australian Potato Growers want you to eat potatoes EVERY day...
July 03, 2017

West Australian Potato Growers want you to eat potatoes EVERY day...

West Australian potato growers want their potatoes back on dinner plates every day to help ease a massive glut. The advertising campaign - named Todatoes - began Saturday night with the start of a prime-time television advertising campaign.
AUSVEG questions benefits of generic potato marketing campaign
March 05, 2015

AUSVEG questions benefits of generic potato marketing campaign

AUSVEG remains wholly unconvinced of the benefits of a grower-funded generic potato marketing campaign despite claims from the Potato Marketing Corporation of Western Australia that the initiative has been a success in that state.
Potato consumption Western Australia grows
March 05, 2015

PMC: Potato consumption Western Australia grows

Potato growers in Western Australia have invested heavily in a potato marketing program aimed at stopping the decline in consumption per capita of fresh potatoes.
Potatoes South Australia is calling for a national marketing campaign to improve the reputation of the potato
August 10, 2014

Potatoes South Australia is calling for a national marketing campaign to improve the reputation of the potato

Potatoes South Australia chief executive Robbie Davis says potatoes are widely considered fattening, high in bad carbohydrates, inconvenient and boring. She calls for a national image campaign.
McCain Australia is using scented panels to entice consumers to buy oven baked chips
May 15, 2014

McCain Australia is using scented panels to entice consumers to buy oven baked chips

In Australia McCain is attempting to entice shoppers to buy their cooked potato chips in their local supermarket through the use of scented advertising panels dispensing the scent of cooked chips at the push of a button.
Fresh potatoes
October 09, 2013

Major Fresh Potato Campaign launched in Western Australia

The Potato Marketing Corporation of Western Australia has started a campaign to increase the consumption of fresh potatoes.
April 16, 2013

Australian French fry ad: The Birds Eye hot chip cup

Simplot brand Birds Eye has channeled sports commentating in its latest television campaign for its Hot Chips range.
January 28, 2012

Clemenger BBDO and PepsiCo honour the humble Smith's chips in Australia

Clemenger BBDO Sydney and PepsiCo have launched the first new campaign for Smith's potato chips in almost two years.

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