Fleishman-Hillard is to split from McCain Foods (GB) after five years, following the client's decision to shift the wide-ranging account to Nexus PR.
McCain has appointed the agency to handle consumer, trade and corporate comms, and direct comms with restaurants and caterers. Nexus was appointed after a four-way pitch that included the incumbent.
The move comes as the frozen food company looks to reassure consumers on the healthiness of its potato products, including promoting the 'It's All Good' ad campaign aimed at emphasising the purity and nutritional value of McCain's products.
The Nexus team is being led by director Jane Baerselman, who reports to McCain marketing director Helen Priestley.
Baerselman said: 'There will be support for the It's All Good campaign. Also, we're looking at putting together programmes supporting a mixture of the individual brands, which are all putting together different briefs.'
McCain Foods is the top-selling retailer in UK's frozen potato market, making £270m per year.
Fleishman-Hillard Hit By Loss Of £250,000 McCain Foods Account
Like to receive news like this by email? Join and Subscribe!
Get the latest potato industry news straight to your WhatsApp. Join the PotatoPro WhatsApp Community!
精选企业
相关新闻
九月 07, 2026
McCain Foods India Appoints Aditya Krishna as Managing Director
McCain Foods India has appointed Aditya Krishna as Managing Director, effective August 1, 2026. He will lead growth, strengthen grower partnerships and continue developing French Fries potato varieties suited to Indian conditions.
八月 30, 2026
Simplot and Tasmanian Potato Growers Remain at Odds Over French Fry Contracts
Simplot and Tasmanian potato growers remain at odds over prices and supply terms, with growers also concerned about contract cuts and a planned 30,000-tonne reduction in potato volumes through the Ulverstone processing plant.
八月 23, 2026
VAVI Director Marieke Hoste Highlights Innovation and Collaboration Ahead of Potato Demo Day
Marieke Hoste, VAVI's new director, will make her first Potato Demo Day visit, highlighting collaboration, innovation and knowledge sharing. She says the Dutch potato sector can tackle policy, sustainability and market challenges together.
