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  • Wilcox Fresh expands its supply of Famous Idaho Potatoes by acquiring heirloom fingerling grower and shipper, Southwind Farms.
Fingerling potatoes (Russian banana)

Wilcox Fresh expands its supply of Famous Idaho Potatoes by acquiring heirloom fingerling grower and shipper, Southwind Farms.

Floyd Wilcox & Sons Inc. dba Wilcox Fresh is excited to announce the acquisition of Southwind Farms located in Heyburn, ID. Wilcox Fresh was established in Rexburg, ID in 1948 by Floyd Wilcox shortly after his sons returned home from WW2.

In 2023 Wilcox Fresh will celebrate its 75th Anniversary and will continue its legacy of land stewardship, innovation, and hard work to provide the finest-quality Idaho potatoes to an ever-expanding base of retail and foodservice customers throughout the US and abroad.

Wilcox owners Lynn, Terry, and Ron are excited about the future growth and expansion of the company their grandfather started 75 years ago.Southwind Farms located in Heyburn, ID is a well-established grower and shipper of Idaho Fingerling potatoes.

Southwind has experienced monumental growth and brand recognition over the past 20 plus years as owners Robert Tominaga, Rod Lake and Jerry Tominaga grew their farm and business from just 4 acres of fingerlings in the late 90’s to nearly 700 acres and a state of the art packing facility.

As the new owners, Wilcox Fresh is looking forward to continuing the Southwind Farms tradition of growth and quality that Southwind is so well known for in our industry. Southwind Farms daily operations personnel will continue to operate the business providing a seamless transition.

The fusion of these two companies will provide our customers with a first class experience of quality, innovation, and dependability that’s unrivalled in the potato industry. Their hope is that they, as leaders, can move their industry forward and provide solutions to their new and existing customers.

Furthermore, they want to extend their love and appreciation to their customers for their support and trust given over these past 75 years and the many years still yet to come!
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