Hungritos showcased frozen food innovations at Foodex Japan 2026

Hungritos successfully participated in Foodex Japan 2026, held from March 10 to 13, 2026. The 51st International Food and Beverage Exhibition took place at Tokyo Big Sight, Japan, bringing together more than 3,000 exhibitors from 74 countries.

The company showcased its portfolio of frozen food products at Booth W3-B06, attracting interest from international buyers, distributors and food industry professionals.
 

Product showcase and visitor engagement

Among the products presented, Waffle Fries with their criss-cut format and Potacos, inspired by Mexican flavours, received strong attention from visitors due to their taste, texture and product concept.

The exhibition provided an opportunity for Hungritos to engage in discussions on consumer trends, frozen food innovation and market expansion opportunities.
 

International market opportunities

Participation in the event supported the development of potential partnerships and collaboration opportunities across global markets.

The company indicated that it aims to strengthen its international presence and continue expanding its network of partners in the frozen food sector.

Visitors engage with Hungritos products at its booth during Foodex Japan 2026 in Tokyo