Hungritos showcases frozen portfolio and launches Potaco Bites at Gulfood 2026 Dubai

Hungritos successfully concluded its participation at Gulfood 2026, one of the world’s most influential food and beverage trade exhibitions, held at the Dubai World Trade Centre. Exhibiting over five days, the brand engaged with international buyers, distributors, foodservice professionals, and industry stakeholders from across global markets.

At the exhibition, Hungritos presented its expanding frozen food portfolio, highlighting its focus on product quality, advanced processing capabilities, and consistent performance across applications. Live sampling formed an integral part of the showcase, offering visitors a firsthand experience of the brand’s emphasis on taste, texture, and reliability, while facilitating conversations around evolving consumer preferences and emerging market trends in frozen foods. 
 

Potaco Bites launch attracts strong buyer interest

A key highlight of Hungritos’ presence at Gulfood 2026 was the launch of Hungritos Potaco Bites, a new addition to the brand’s finger-food portfolio inspired by Mexican-style street food flavours. The product drew strong interest from visitors, reflecting the growing global demand for innovative, globally inspired flavours within the frozen snack category.

Hungritos Potaco Bites are crispy potato bites crafted with a seasoned potato and bean filling, complemented by corn, jalapeño, onion, and a carefully balanced blend of spices. Each bite is finished with an extra-crunchy coating, delivering a well-rounded flavour profile that brings together zesty heat, mild creaminess, and savoury depth. Designed for versatility, Potaco Bites are suited for snacking, appetisers, and party servings, making them adaptable across retail and foodservice formats.
 

International engagement and market expansion

Throughout the five-day event, the Hungritos booth served as a platform for meaningful business interactions and knowledge exchange on frozen food innovation, quality benchmarks, and shifting global consumption patterns. The keen interest and response to Potaco Bites underscored the increasing appetite for convenient, bite-sized products with bold flavour appeal and consistent quality.

Following the conclusion of Gulfood 2026, Hungritos strengthened its international visibility, gained valuable market insights, and advanced new business discussions across multiple regions.