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McCain Foods has launched a new brand identity and vibrant packaging in Ahmedabad, where its India journey began.

McCain Foods India launched its first Regenerative Agriculture Demonstration Farm in Sabarkantha, Gujarat, on World Environment Day to promote soil health, biodiversity, and water efficiency, supporting its goal of 100% regenerative farming by 2030.

WPC President Peter VanderZaag praised Potatoes South Africa’s innovation-driven, grower-owned model during the 2025 Innovation Symposium, highlighting its research, transformation efforts, and global relevance ahead of WPC 2026 in Kenya.

FoodTech Forum 2025 brought together industry experts, customers, and partners for three weeks of live demos and discussions. Heat and Control® hosted sessions focused on innovative, sustainable solutions shaping the future of food processing.

Gov. Mills and UMaine leaders reopened the modernized Aroostook Farm after a USD 3 Million upgrade, boosting Maine’s potato research with advanced tech to speed new variety development like the Caribou Russet, supporting jobs and the agri-economy.

Aberystwyth University leads a cross-border AI project to combat potato late blight, a disease causing €4B in losses annually. The DeepDetect app will help farmers detect infections early, cutting pesticide use and boosting sustainable farming.

Lawmakers toured Aroostook County to explore Maine’s potato industry, seeing innovative tech and learning how policy affects farming. The trip aimed to boost understanding of agricultural challenges and support.

PotatoEurope 2025, set for 3–4 Sept in Lelystad, Netherlands, showcases live machinery demos, smart agri-tech, and innovations in potato farming. With 300+ exhibitors and 15,000 visitors, it’s the premier hub to innovate, network, and grow.

HyFun Foods celebrates World French Fries Day by spotlighting Indian farmers and its global potato exports, showcasing innovation, sustainability, and farmer-first growth from Gujarat to 40+ countries.

Royal Avebe and TNO are pioneering 3D food printing using potato starch to create plant-based meat alternatives. Discover how this sustainable innovation could transform global food production and improve food security worldwide.

Open Farm Sunday 2025 saw a 20% rise in host farms, welcoming 200,000 visitors. The event strengthened public connections to farming, highlighted sustainability, and inspired youth interest in agriculture. Next year’s event is on 7th June 2026.

Goodrich Cereals will showcase innovative potato products, including flavored fries and appetizers, at SIAL Malaysia 2025 (Booth 3K144). With a focus on quality and sustainability, the company continues to lead in global potato processing.

Robots in potato farming help ease labor shortages, cut costs, and boost yields by automating tasks like planting and harvesting. Paired with smart tools like crop monitoring, they improve efficiency, reduce waste, and support sustainable farming.

Potatoes in Practice, the UK’s biggest field potato event, is on 7 August at Balruddery Farm. Hosted by James Hutton Institute, it brings growers, researchers, and industry leaders together to share innovations and advance the potato sector.

Cavendish Farms is launching a sustainability project on Prince Edward Island to help potato growers adopt eco-friendly practices, focusing on water use, pest control, and soil health. A farm advisory group will guide research and share results with local farmers.

Goodrich Cereals showcases its innovative frozen fries, potato appetizers, flakes, and dehydrated veggies at JFEX 2025, Tokyo (Booth 3-21), highlighting quality, flavor, and sustainability to expand in Japan’s premium food market.

Lamb Weston opened a new factory in Kruiningen, Netherlands, focused on sustainability. The facility reuses water and heat throughout production, making the process more efficient and eco-friendly while delivering high-quality frozen fries.

Dr. Neeraj Sharma has been appointed as CIP's Country Manager for India, effective June 9, 2025. A veteran in potato R&D, he will lead strategy, partnerships, and operations to boost sustainable agriculture and food security in India.