Duurzaamheid

Kettle Brand’s Tater Tracker™ lets consumers trace potatoes to the farm where they were grown. By entering a code on the bag, users can meet the farmers and explore regenerative practices, including cover crops and pollinator habitats in action.

The 1st International Symposium of Potato will bring together more than 400 industry professionals on October 5, 2026, at IFEMA Madrid to discuss sustainable production, innovation, consumption, and the strategic role of potatoes in Europe and the global market.

Europatat welcomes the EU’s adoption of the NGT Regulation, opening new opportunities for innovative potato varieties with improved disease resistance, climate adaptability, and processing traits, while boosting breeding research and investment.

El futuro del campo español depende de una transformación estructural basada en relevo generacional, tecnificación, sostenibilidad, inversión productiva, formación especializada e infraestructuras que permitan convertir al agro en un sector competitivo, innovador y rentable.

EUPPA members met in Brussels on June 9–10, 2026, to discuss food safety, agriculture, sustainability and policy developments affecting the potato processing sector. The programme also included a visit to the European Parliament.

Aviko has started electrifying its Steenderen potato processing plant, advancing its Unlock 30 sustainability strategy. Developed with Liander, the project aims to cut emissions, reduce fossil fuel use, and support lower-carbon food production.

ASIA FRUIT LOGISTICA launches FRESHTech at its 2026 Hong Kong show, introducing a dedicated tech zone, expert stage and Innovation Award focused on AI, automation, cold chain, traceability and sustainability in the fresh produce value chain.

Europatat elected Peter Ton, COO of Royal HZPC Group, as President for 2026–2030 during its Brussels Congress. Members also reviewed strategy priorities, including trade, sustainability, water, nutrition, and potato research across Europe.

World Potato Congress Inc. will host a June 18 webinar previewing the 13th World Potato Congress in Kenya. The session will highlight the Congress program, field days, technical tours and key industry initiatives ahead of the October event.

On May 30, the International Day of the Potato was celebrated worldwide, highlighting the potato’s role in food security, sustainability, economic development and culinary diversity beyond its importance as a staple food.

Lamb Weston’s FY2025 Sustainability Report highlights progress toward its 2033 goals, including a 15% reduction in injury rates, USD 830K+ in community donations, 6% lower freshwater use, 85% sustainable packaging, and 98% waste diversion.

Lamb Weston has appointed Ashley H. as Vice President of Global Agriculture. With over 20 years at the company, she will lead global agriculture strategy and operations, ensuring a sustainable and reliable supply of high-quality potatoes worldwide.

The Dutch potato sector used International Potato Day to highlight its role in global food security, innovation, and economic growth. Industry leaders and policymakers emphasized cooperation, sustainability, and support to maintain global leadership.

UK potato farmers face rising costs, weak prices, labour shortages and climate shocks after years of disruption. Profitability is under pressure, risking sector decline. Innovation, policy support and collaboration are key to future resilience.

The European Commission launched a Fertiliser Action Plan to support farmers, strengthen EU fertiliser production, reduce import dependency, boost food security, and accelerate sustainable, bio-based solutions.

The Brazilian potato market closes May with tighter supply in Minas Gerais, firm wholesale prices, advances in soil monitoring and biological inputs, and climate alerts that could complicate activity in the south and southeast of the country.

Aviko has signed the Declaration of Intent for the Regenerating Together Programme (RTP) of SAI Platform together with 40 food and agriculture organisations, including Carlsberg Group, Diageo and FrieslandCampina.

FAO announced International Day of Potato 2026 theme 'Where potatoes grow, livelihoods flourish', highlighting role of potatoes in food security and farmer livelihoods. Focus on smallholders, resilient value chains, climate and pest challenges.