Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips
The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.
Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.
Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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Septiembre 18, 2007
FritoLay plans aggressive campaigns, to add variants to its brands
PepsiCo India's FritoLay brand is revving up through an array of marketing campaigns and variant launches, with the onset of cooler climes and its flagship cola business taking the seasonal backseat. According to Deepika Warrier, marketing director, F...From the archive

Septiembre 17, 2007
Frito-Lay teams up with rap artist Missy Elliot for launch of Doritos Collisions
Doritos, a brand of Frito-Lay North America, has teamed up with Grammy award winning artist Missy Elliott to launch its new Doritos Collisions. The new snack puts two different flavored chips in the same bag. For example there are Doritos Collisions ...From the archive

Septiembre 13, 2007
New Frito-lay Sunchips package includes Green E-designation
SunChips, Frito-Lay's popular brand of multigrain snacks, announced today the inclusion of the "Green-e"designation across the full line of SunChips snacks. The updated packaging will feature the Green-e logo, a designation from the Center f...From the archive

Septiembre 12, 2007
100 calorie snack packs continue to thrive
In an attempt to assuage public concern about the obesity problem, major snack brands like Kraft, Kellogs and Frito-lay are responding with 100-calorie packs of their most popular varieties. According to Tom Vierhile, director of Productscan Online, ...From the archive
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