Lay's ha sido nombrado Patrocinador Oficial de la Copa Mundial de la FIFA 2026 y de la Copa Mundial Femenina de la FIFA 2027, comprometiéndose a mejorar la experiencia de los aficionados con contenido exclusivo y promociones, junto a otras marcas icónicas de su portafolio.

PopCorners is adding a new flavor to its stable – PopCorners Jalapeño Popper, a limited-edition flavor that offers a mix of jalapeño heat with the taste of smooth and savory cheese.

This Earth Month, Frito-Lay announced it will deploy over 700 electric delivery vehicles in the United States by the end of 2023.

BFY Brands, Inc., the snack company which makes PopCorners® and other better-for-you snacks, and Permira, the global private equity firm, today announced that BFY has entered into a definitive agreement to be acquired by PepsiCo, Inc. (NASDAQ: PEP)

Private Equity firm Permira is to acquire two manufacturers of Better-For-You branded and private label snack products, Medora Snacks, LLC and Ideal Snacks Holding Corporation