Lay's has been named the Official Sponsor of the FIFA World Cup 2026 and FIFA Women's World Cup 2027, promising to enhance fan experiences with exclusive content and promotions alongside other iconic brands in its portfolio.

PopCorners is adding a new flavor to its stable – PopCorners Jalapeño Popper, a limited-edition flavor that offers a mix of jalapeño heat with the taste of smooth and savory cheese.

This Earth Month, Frito-Lay announced it will deploy over 700 electric delivery vehicles in the United States by the end of 2023.

BFY Brands, Inc., the snack company which makes PopCorners® and other better-for-you snacks, and Permira, the global private equity firm, today announced that BFY has entered into a definitive agreement to be acquired by PepsiCo, Inc. (NASDAQ: PEP)

Private Equity firm Permira is to acquire two manufacturers of Better-For-You branded and private label snack products, Medora Snacks, LLC and Ideal Snacks Holding Corporation