Walkers has delisted its children's crisp brand Potato Heads as it refocuses its healthy snacking portfolio.The product, which was launched in 2005 backed by a £2m advertising campaign, was one of the first UK better-for-you products from the PepsiCo-o...

Walkers, the UK's No.1 crisps and snacks manufacturer, is putting a massive £27 million (USD 54 million) marketing investment behind the Walkers brand this year, the biggest spend in the brand's 60 year history.   Walkers is an iconic British brand whi...

Walkers Baked has been the most successful new product launch in the Crisps and Snacks category in the last 3 years. It is now the biggest better-for-you brand in the category and is central to Walkers plans to accelerate growth in the market. Now wor...

Neil Campbell, general manager of Walkers UK, has been promoted to president of Tropicana USA. He will be replaced in the UK by Richard Evans, who moves from PepsiCo Middle East and Africa. Evans, who takes over his new role in January, is currently c...

Staff at the Walkers factory in Coventry have helped launch the firm's first wholegrain snack, SunBites. Sunbites are manufactured exclusively at the Coventry site. Walkers has invested more than £13 million in the research and development of SunBites.

 A snack salesman who made a living supplying pubs across Cambridgeshire says that he has been bankrupted by big business. Colin Freeman ran Packets wholesale from Breckenwood Road, Fulbourn, for 13 years, selling snacks to pubs, bars, sandwich shops a...

Walkers Crisps is the first firm to put carbon footprint figures on its products, with nine more companies set to follow. How are these figures calculated?

A new Walkers TV advert, part of a massive £7.5m marketing spend, is currently on air celebrating Walkers crisps 100% British-farmed status and showing Gary Lineker in a down to earth role – quite literally. Since July this year, all Walkers crisps hav...

As part of an article on "How to reinvent your brand"an example is given on "How Walkers took back lunch".   During the campaign, Walkers enjoyed an 18 per cent increase in sales. An additional 10 million bags of crisps were sold i...