Walkers has delisted its children's crisp brand Potato Heads as it refocuses its healthy snacking portfolio.
The product, which was launched in 2005 backed by a £2m advertising campaign, was one of the first UK better-for-you products from the PepsiCo-owned company.
A spokeswoman for PepsiCo said the range was delisted after a factory fire in the autumn forced it to rationalise the number of brands in production.
