The Brazilian Association of Fresh Potatoes (ABBIN), in partnership with Gowan Brasil, invites potato producers and industry professionals to a full immersion in technology, market insights, and crop health on March 26, 2026.
The Brazilian potato sector begins 2026 with a strong commitment to innovation and sustainability. Reinforcing its leadership role, ABBIN proudly announces the first regional technical event of the year: the Potato Route – Vargem Grande do Sul Edition. Held in one of the state’s main potato-producing regions at Espaço Varanda, the meeting will serve as a convergence of academic research, economic analysis, and practical field experience.
A key highlight of this edition is its expert panel composition. Researchers from Embrapa and analysts from CEPEA will provide attendees with a 360° perspective of the potato business, enabling growers to make informed decisions based on the latest data and management technologies.
What to Expect
The program addresses real challenges faced in daily farming operations, including financial management. Main thematic areas include:
- Health and Disease Control: Technical discussions on effective management and emerging phytosanitary challenges affecting productivity.
- Economic Scenario and Trends: Detailed analyses of national and international markets, helping growers understand price and demand fluctuations.
- Innovation and New Solutions: Presentations of cutting-edge tools and inputs developed by Gowan Brasil to optimize potato production.
- Value Networking: Opportunities to connect with producers, consultants, researchers, and industry representatives, strengthening professional networks.
Why Attend
In a highly competitive and dynamic market, access to advanced information and practical insights differentiates successful producers. The Potato Route is more than a series of lectures; it is a strategic training environment for those seeking high performance and economic sustainability.
