Chips y Aperitivos

 Frito-Lay India
Diciembre 15, 2008

Pepsico India to raise area under contract farming for potatoes

Pepsico is planning to increase its sourcing of raw materials in India from contract farming and venture into new states regarding this.The company's foods business unit, Frito-Lay, procures 50 per cent of potatoes, required for making chips and strips...
Noviembre 10, 2008

Kashmir may soon have its own brand potato chips to serve the local market

Despite availability of indigenous raw material – potatoes – for snacks production, Jammu and Kashmir imports potato chips worth 100 crores every year. The Valley produces more than 20,000 tons of potatoes annually.The trend of importing snacks from ou...
 Frito-Lay
Noviembre 04, 2008

Pepsi to unleash 'power of one' in India

Pepsi Co is setting up a new leadership structure in India. Its two companies in India — PepsiCo India Holdings and snack food company FritoLay Indiawill be headed by Sanjeev Chadha who until now was only leading the beverages business. The move is in ...
Noviembre 03, 2008

Indian Actress Kareena Kapoor will star in marketing Frito-Lay Kurkure snack

Deepika Warrier, Director - Marketing, PepsiCo India Holdings (FritoLay Division), said, “We are proud to welcome Kareena Kapoor into the PepsiCo family. Kareena’s vibrant persona, pan-India appeal and her confident attitude makes her a great fit.
 Frito-Lay
Septiembre 21, 2008

PepsiCo not worried by U.S crisis, ups India investment

PepsiCo Inc (PEP.N) does not expect the U.S. financial crisis to hit its business and will invest a further $500 million in India over the next three years as part of its focus on fast-growing emerging markets, its chief executive said on Sunday. But h...
 Frito-Lay India
Septiembre 18, 2008

Frito-Lay plant in India resumes production

After nearly a month of closure, food and beverages maker Pepsico on Thursday announced resumption of operations at its Punjab plant as management and workers have reached a settlement. "We are glad to announce that we have reached an amicable sol...
 Balaji Wafers
Septiembre 16, 2008

Balaji Wafers aims to invest Rs 50cr (10 million USD) to expand capacity

Balaji Wafers plans capacity expansion of its production unit at Valsad in South Gujarat at the cost of Rs 50 crore (about 10 million USD). Besides, the company is planning to invest Rs 25 crore (about 5 million USD) for launch of new range of products...
Septiembre 10, 2008

Labour troubles at Frito-Lay India

Troubled with labour problems for the past four months, FritoLay India, a unit of PepsiCo Holdings Ltd, is now planning to shift its production base from Punjab to its other locations in Kolkata and Pune. It had shut down its industrial production earl...
Agosto 11, 2008

PepsiCo to roll out weather insurance for potato farmers in 10 Indian states

Following the success of trial runs in Punjab, Maharasthra and Karnataka, PepsiCo International is reportedly planning to roll out a weather insurance scheme for potato growers in 10 Indian states covering an area of 14,000 hectares. Partnering with IC...
Julio 23, 2008

Government mulls potato chips unit in Himachal Pradesh

Minister for Fertiliser and Chemicals Ram Vilas Paswan Wednesday said the central government has plans to set up a potato chips unit in Himachal Pradesh. “The central government is contemplating to set up a chips production factory in Kangra district a...
Julio 21, 2008

Pepsico buys potato in Uttar Pradesh at windfall prices

Farmers of the potato belt in Uttar Pradesh now see hope in PepsiCo. The company has started procuring a specific breed of potato from farmers at Rs 825 a quintal (100 kg) while the market is not fetching a price of even Rs 300 per quintal. The company...
 India
Julio 17, 2008

Snack Food market in India 2008 (GAIN report)

The snack food market in India is $3 billion;with the organized segment accounting for almost half of the market share and growing at rate of 15 to 20 percent per year.However, the imported snack food market is growing but small ($30 million) due to hi...

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Junio 27, 2008

Kolkata: Half a million people benefit of Potato Farming for Pepsico

Thousands of families — around five lakh (500.000) people — in Ranchi, Lohardaga, Ramgarh, Jamshedpur, Koderma, Deoghar, Dumka, Bokaro, Gumla and Hazaribagh for the past three years have actively joined the supply chain of Pepsico Ltd, the MNC (Multina...
Junio 18, 2008

Pepsico to increase snacks production capacity in India

Buoyed by the growing demand of its snacks, Pepsico India Holdings is increasing production across its various plants by one third of its current capacity in India in the next 18 months. "There has been a growing demand for our products and we wil...
Mayo 07, 2008

PepsiCo’s snack foods division Frito-Lay India has tied up with the Indian Medical Association (IMA).

PepsiCo’s snack foods division FritoLay India has tied up with the Indian Medical Association (IMA) to promote Tropicana pure juices and Quaker Oats An MoU between epsiCo and IMA has already been signed to the effect and the endorsement deal holds goo...
 Balaji Wafers
Abril 07, 2008

Balaji Wafers to Double Capacity

Balaji Wafers Pvt Ltd, a Rajkot-based company, is planning to double its production capacity. The company is setting up a wafers processing unit on over 35 acres in Valsad in south Gujarat with an investment of Rs 100 crore.  The company enjoys a 70 pe...
Febrero 22, 2008

Pepsico to procure 30,000 tonne potato from West Bengal farmers

Pepsico India Holdings Pvt Ltd plans to procure at least 30,000 tonne of potato from West Bengal by 2010 for Fritolay, the food division of the company. At present, the company procures 12,000 tonne potato from the state
Febrero 07, 2008

Interview with Frito-Lay India marketing execs Gautham Mukkavilli and Deepika Warrier

The branded snacks market has seen increased activity with the entry of FMCG heavyweight ITC. FritoLay, the market leader in this segment, is now faced with the task of guarding its position, even as competitors set targets to garner more than half the...

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