Potato farmers in West Bengal can look forward to some respite from market volatility next year.
Encouraged by a beeline of interested farmers and keeping in tune with its corporate growth plan, PepsiCo India is planning to increase its procurement from West Bengal by almost one-third to 80,000 tonnes (60,000 tonnes in 2011) in 2012-13.
The procurement was just about half at 40,000 tonnes in 2010-11.
