Sainsbury launches Phureja, the 'healthiest' roasting potato

A potato described as the healthiest variety for roasting is launching in Sainsbury stores in the UK today.

Called the Phureja, it has golden-coloured flesh and a slightly sweet taste.

Sainsbury’s, which will sell the spud, said it is the healthiest potato for roasting because it cooks quickly in small amounts of very light oil.

The Phureja – pronounced “fur-eka” – is native to South America.

Once cooked, the potato does not require any extra butter because of its naturally sweet, buttery taste, the chain said.