Wild introduces Saltrim in Europe

Wild introduces Saltrim, a powder that allows food and beverage manufacturers to halve the amount of salt used in their products, making them healthier without impairing the taste, has been launched by Wild.

SaltTrim proved successful in the US after coming to sale in October 2005, spurring the natural ingredients developer to make it available on the European market this month amid increasing attempts across the industry to cut salt content.

Wild said SaltTrim can be used in frozen dishes, tinned food, soups, sauces, salad dressings and tomato juice as well as substantially reducing the high salt content in salty snacks, popcorn, bread and cereals.