UK Baker Warburtons re-enters the bagged snack market with new range

Pubs will have the opportunity to stock a completely new range of bagged snacks next month when Warburton, the Bolton-based baker, launches two new products.

The baker, which began making kettle chips three decades ago but quit the snack game five years later, is to launch a range of baked pitta chips called ChippidyDooDaa and a healthy wholegrain snack called SnackaDoodle.

The products have a 'better for you' point of difference versus other snacks on the market, according to the baker, and will be available from March 15, says Jason Uttley, Warburton’s new product director.