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Potato company Agrico to launch 'Say Growth' campaign at Fruit Logistica

Agrico and its subsidiaries will launch the new ‘Say Growth’ campaign at Fruit Logistica in Berlin. The theme ‘Say Growth’, will be used at Fruit Logistica to show that Agrico represents shared growth with its growers, buyers, packaging companies, retailers and consumers, for example through a good harvest and guaranteed results.

Agrico will be present at Fruit Logistica in Berlin from Wednesday 3 to Friday 5 February 2016. During this leading international trade fair, Agrico and its subsidiaries will present the international launch of the new ‘Say Growth’ campaign.

Based on the theme ‘Say Growth’, Agrico will show at Fruit Logistica that it represents shared growth with its growers, buyers, packaging companies, retailers and consumers, for example through a good harvest and guaranteed results. One way in which Agrico aims to achieve this growth is by providing, in addition to the right varieties, comprehensive support that allows its agents to successfully introduce these varieties. Agrico believes that these fruitful, long-term partnerships make shared future growth possible.

Loreley, on the other hand, is a medium-early yellow-skinned speciality variety with growth potential due to the fact that it is primarily regarded as the ‘Salat Kartoffel’ for the German market. These varieties are also helping the market share of Agrico varieties to grow in the supermarket.
Agrico
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Fruit Logistica 2016