DK Potatoes Purple Potato Chips get rave reviews

Potato Farmer Peter Scott from the Otways region in Victoria, Australia could soon become the region's most famous person since another Otways potato farmer, Cliff Young, won the Sydney to Melbourne ultramarathon in 1983.

Peter Scott expects to make up to a million packages of purple potato chips this year. And like Cliffy, Mr Scott's quest hasn't been a short sprint. He said it took six years of slog to find the purple potato variety most suited to be kettle-cooked to make crispy chips.

The result is DK's Purple Potato Chips, named after his late farmer father, David Keith (DK) Scott.

A NSW farm is signed up to supply enough potatoes, along with Mr Scott's at Gerangamete, 30 kilometres south of Colac.

Mr Scott says he rejected a sales deal with a major supermarket, because it wanted control over ingredients and cooking methods.

He also feared it would whittle his profit margin, so he has gone "minimalist" with distribution, helped by a Geelong wholesaler.

The chips are currently sold at about 10 Melbourne outlets including Toscano's greengrocers in Kew and LaManna supermarket in Essendon Fields; and in 12 stores around the Otways.

Mr Scott said the state government, through Agriculture Victoria, will get a cut of royalties from production of the potato variety they are made from, Purple Crisp, because Agriculture Victoria owns the variety and its scientists bred it. And grower organisation Horticulture Innovation Australia will get royalties because it also contributed funds.

But Mr Scott alone profits from the crisps, as he will from producing red chips, due for release in March, made from the red Crimson Pearl potato variety.

Peter Scott sees himself as a curious person, "out to produce a better quality snack food". So it can hardly be surprising to hear that he is experimenting with potato wedges and french fries lines and will trial other colours.