Sabritas is a top snack brand in Mexico. Founded in 1943, it is renowned for the quality, variety and flavors of its products, and serves as the umbrella brand under which PepsiCo markets Frito-Lay products in Mexico.
Sabritas is also the name brand for its own line of potato chips, and manufactures and markets several local brands such as Doritos, Cheetos, Tostitos, Fritos, Crujitos, Poffets, Rancheritos and Sabritones.
Sabritas is headquartered in Mexico City and has ten production plants.
PepsiCo acquired Sabritas in 1966.