From displaying the campaign’s message on your products to encouraging initiatives like viral videos from schoolchildren on how they imagine a world without potatoes, or celebrity chefs expressing their frustration should they be forced to go without the tuber.
From adapting the phrase to highlight the potato’s values:
“Can you imagine a world without comfort?”
“Can you imagine a world without the thousands of jobs the potato sector provides?”
Campaign Benefits
To help you to make the most of becoming a campaign partner you will receive:- A full campaign branding package in the language required
- The right to use the campaign’s message and communications tools
- Support and feedback from the campaign’s creative team to discuss and develop country and situation specific ideas to promote the concept
- Presence in the campaign’s digital platform that will showcase your strategies
- Access to CIP researchers and potato experts to explore actions that can further promote the potato
Benefits on PotatoPro
If you are a Sponsor of PotatoPro, PotatoPro offers campaign partners the following additional benefits:- A way to highlight your participation in this campaign on most of your content on PotatoPro.
- VIP treatment for all your news related to this campaign
- Use of PotatoPro's strong social media presence to magnify your campaign messages, no matter if they originate from PotatoPro or not
