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Imagine a World Without Potatoes

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    From late 2018 until 2020 the International Potato Center (CIP) will lead a global campaign to raise awareness about the potato and its extraordinary value for humankind.

    The campaign is organised around the thought-provoking message 'Imagine the world without potatoes'

    "There is no better way to realize the importance of something than by imagining what our lives would be like without it."
    PotatoPro is proud to be the exclusive online media partner of this campaign.

    The Campaign'Imagine the world without potatoes' is a thought provoking message that inspires emotion as consumers are reminded how the potato has given them comfort, fed them and even, on occasion, changed history.

    The campaign encourages the participation of hundreds of partners from all across the globe from both the private and public sector.

    Partners find ways to include the campaign message in their marketing, communication and outreach strategies. The marketing power of the private sector & other institutions around the world is harnessed under one umbrella concept to promote the potato. They encourage the creative and diverse use of the slogan.
    (Click picture to watch video) Example of a campaign message

    Example of a campaign message



    Starting in late 2018 through 2020 consumers from across the globe will be invited time and time again, in a variety of platforms and styles to Imagine the world without potatoes.

    The campaign team coordinates with all their partners to strengthen strategic efforts and develops a digital platform with an aggressive social media presence.

    Become part of this unique global campaign!

    Visit the campaign website for more information or use this product page on PotatoPro

    News for this Company

    'International Potato Center and Peru Joint Honorary Day' theme event held at Beijing horticultural expo
    September 02, 2019

    'International Potato Center and Peru Joint Honorary Day' theme event held at Beijing horticultural expo

    People visit the garden of International Potato Center during the "International Potato Center and Peru Joint Honorary Day" theme event held as part of the Beijing International Horticultural Exhibition in Yanqing District in Beijing.
    Potatoes have typically been used in the home as a humble side to accompany a steak or roast chicken, but have you ever tried potato ice-cream? Chef Russell Blaikie says the texture of potatoes is like velvet. (Courtesy: Courtney Holloway / ABC News)
    May 07, 2019

    Potato industry Western Australia joins global campaign to raise the profile of the potato

    Potatoes have typically been used in the home as a humble side to accompany a steak or roast chicken, but have you ever tried potato ice-cream? Chef Russell Blaikie says the texture of potatoes is like velvet.
    Interpom | Primeurs 2018 was a top potato industry event, again
    December 11, 2018

    Interpom | Primeurs 2018 was a Top Potato Industry Event, again

    Late last month, the entire potato sector once again gathered en masse at INTERPOM | PRIMEURS at Kortrijk Xpo.
    Aardappel sector komt weer massaal naar de INTERPOM PRIMEURS in de Kortrijk Xpo
    November 30, 2018

    Aardappel sector komt weer massaal naar de INTERPOM PRIMEURS in de Kortrijk Xpo

    De voorbije dagen was de volledige aardappelsector massaal verzameld op INTERPOM PRIMEURS in Kortrijk Xpo. Niet minder dan 19.508 bezoekers de beurs...